Entrepreneurial Orientation
Innovativeness, proactiveness and risk-taking as strategic capabilities.
Research Profile
Understanding entrepreneurship. Shaping change.
We study how organisations embed entrepreneurial thinking and manage innovation, transformation and growth.
Our Research Profile
Strategic questions from young ventures and established organisations.
The Chair studies entrepreneurial thinking and action in organisations of different sizes, stages of maturity and industries. Our work focuses on strategy development, innovation capability and the implementation of digital transformation.
We analyse how leaders deploy new technologies, develop business models and foster entrepreneurial initiative within organisations. Family firms, start-ups, SMEs and established corporations provide the empirical contexts for our work.
Research Areas
Six Research Areas
These areas are closely interconnected. Together, they explain how organisations identify opportunities, mobilise resources and implement change.
Strategic Management
Decisions, resources and competitive advantage in dynamic markets.
Entrepreneurship
The emergence, evaluation and pursuit of entrepreneurial opportunities.
Corporate Entrepreneurship
Entrepreneurial action and new business activities within established organisations.
Innovation
Structures and processes that enable organisations to translate ideas into marketable solutions.
Digital Transformation
The impact of digital technologies and artificial intelligence on strategy and organisation.
Transfer
Research with access to business practice.
Organisations give us insight into real decision-making processes. We contribute theoretical models, empirical methods and international research to the exchange.